Media Personality Keltie Knight Tapped as Editor-at-Large for Digital Styling App Alta
Keltie Knight has been appointed editor-at-large at Alta, a digital styling and wardrobe app. She will shape its editorial voice across newsletters and social media, and oversee its first digital magazine cover, planned for November, as Alta expands its fashion storytelling.
The digital covers are expected to pair a celebrity with an Alta user, with interviews inside. Alta lets users catalogue their wardrobes and get outfit suggestions tailored to their clothes, the weather and their calendar, then preview looks on a digital avatar; the company says it has generated more than 700 million outfits. Alta recently raised $20 million in Series A funding and has worked with brands including e.l.f. Cosmetics, Gap and Rent the Runway.
In short
- Keltie Knight joins Alta as editor-at-large.
- Alta plans its first digital cover for November.
- The app says it has generated over 700 million outfits.
Explained simply
Alta is a digital styling app that helps people organise their wardrobes and plan outfits. Users can get suggestions based on their clothes, the weather and their calendar, and preview looks on a digital version of themselves.
Keltie Knight is a media personality whose new role at Alta involves shaping its fashion coverage in newsletters and on social media. The app also plans digital magazine covers featuring a celebrity alongside one of its users.
Alta is trying to grow its fashion storytelling as well as its styling service. It has raised $20 million in investment and worked with brands including Gap and Rent the Runway.