Max Gredinger, a partner at management firm Foundations, is credited with helping steer singer-songwriter Laufey’s rise from online cover videos to arena-level success. His approach has focused on supporting her distinctive jazz, classical and pop sound while allowing her and her creative team to maintain a strong, Gen Z-centred artistic vision.

Laufey’s 2025 album A Matter of Time reached the top of four Billboard album charts, gave her a first top-10 Billboard 200 entry and won her second Grammy for best traditional pop vocal album. Its accompanying tour grossed $47.2 million and sold 446,000 tickets across its first 43 shows, sharply exceeding her previous tour; the rollout also drew on her wider fan community, book club, youth-orchestra foundation and children’s book.