A pop-up display promoting Meghan Markle's As Ever lifestyle brand inside a Montecito bookshop owned by friends appears to have been scaled back, according to a Daily Mail report. The Duchess of Sussex had previously filmed herself personally arranging candles, wine, jam, tea and flower sprinkles across a large upper-floor area of the shop, close to her and Prince Harry's California home, generating publicity for the brand's launch.

A recent visitor to the Godmothers bookshop reportedly found the display reduced to a single small table, with jam notably absent from the selection. Staff at the shop, which is said to be popular with local celebrities including Meghan herself, reportedly told the shopper the reduction was not due to product availability, though the article does not fully detail the reasons given for the change.