Meta has released Pocket, a Google Play Store app that lets users create and share small interactive games and mini-programs using generative AI, simply by describing what they want in a prompt. The launch matters because it signals a strategic pivot at Meta towards AI-generated content and away from the traditional, human-made virtual reality games it has long invested in.

Pocket follows Meta's acquisition earlier this year of Atma Science Inc., an AI startup founded by former Snapchat staff and the maker of the viral app Gizmo, which offers very similar prompt-based creation and a TikTok-style feed for playing others' creations. The move comes against a backdrop of heavy losses and cutbacks: Reality Labs has run up more than $70 billion in losses since 2020, and Meta made large-scale layoffs across its games studios, closing acquired teams such as Armature Studio, Twisted Pixel and Sanzaru Games in January 2026. The future of remaining studios, including Beat Games and Camouflaj, is described as uncertain.