Metallica and adidas Announce Merch Capsule for Sphere Residency

← Back to the feed

Metallica and adidas Announce Merch Capsule for Sphere Residency

Consequence · 19 minutes ago

Metallica and adidas have announced a collaborative merchandise capsule accompanying the band's "Life Burns Faster" residency at Las Vegas' Sphere, beginning on Thursday, 1st October and running for 24 dates through March 2027. The partnership combines the adidas Trefoil design with Metallica imagery, bringing a significant branded retail opportunity to the venue's attendees.

The merchandise collection will be available from 30th September at the Sphere, a dedicated pop-up shop in Las Vegas, and via metallica.com and adidas.com, featuring t-shirts, hoodies, tank tops, long-sleeves and sweatshirts in men's, women's and children's sizes. Adidas will run promotional contests through its adiCLUB and CONFIRMED app offering signed merchandise and free tickets to five select residency dates, whilst Metallica has arranged supplementary experiences including an interactive Black Box exhibition, a SiriusXM broadcast, a Drew Estate cigars collaboration, and a Red Cross blood drive.

  • Metallica and adidas launch merch capsule for Las Vegas Sphere residency beginning October 1st
  • Merchandise available from 30th September across multiple venues with adidas contests offering signed items
  • Residency runs 24 dates through March 2027 with interactive experiences and partner events

Music

Read the full article at the source →