Microdrama Platform FlareFlow Sets Thailand Launch on AIS Play (EXCLUSIVE)
FlareFlow will launch in Thailand on 2 November through AIS Play, bringing its vertical video series to subscribers of Thai telecom operator AIS. The partnership gives the platform access to a large local audience and is part of its effort to expand mobile-first entertainment across Asia.
The service will cost THB39 (about US$1.15) a month, with English-, Chinese- and Korean-language titles subtitled in Thai across genres including romance, fantasy, reality and LGBTQ+ stories. FlareFlow says it has released more than 5,000 series and has over 50 million registered users in more than 200 countries and territories. AIS and FlareFlow will also explore developing Thai content and working with local creators; AIS had 53.9 million customers across its businesses as of June 2026.
In short
- FlareFlow launches on AIS Play in Thailand on 2 November.
- The service costs THB39 a month.
- The companies will explore Thai content and creator partnerships.
Explained simply
FlareFlow is a streaming service for short, serialised videos made to watch on a mobile phone, usually in a vertical format. These stories are often released in episodes and cover genres such as romance, fantasy and reality.
AIS is a major Thai telecoms operator whose services include the AIS Play entertainment platform. FlareFlow’s partnership with AIS gives it a route to reach people in Thailand, while AIS may add more mobile-focused programmes for its customers.
The service brings subtitled titles from several countries, and the companies say they will explore making Thai programmes with local creators. The launch is part of a wider effort by FlareFlow to expand across Asia; it also reflects growing competition among services for audiences who watch entertainment on phones.