Midjourney acquired the astrology app Co-Star
Midjourney has acquired social astrology app Co-Star, according to Bloomberg, with financial terms undisclosed. The deal broadens Midjourney’s consumer ambitions beyond its AI image and video-generation tools and may help it develop a standalone app.
Co-Star reportedly has around 4.3 million monthly active users and provides birth charts, horoscopes and compatibility advice using a mix of AI and human-written content. Its team of about 24 employees has joined Midjourney, bringing experience in building consumer-facing products.
In short
- Midjourney has acquired astrology app Co-Star.
- Deal terms were not disclosed.
- Co-Star brings 4.3 million users and a 24-person team.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Supporters would argue that acquiring Co-Star gives Midjourney an established consumer brand, a sizeable active user base and a team experienced in making engaging mobile products. They may see the deal as a sensible way to diversify beyond creative tools and explore a standalone app, while combining Midjourney’s generative AI capabilities with Co-Star’s distinctive social experience.
The case against
Critics would argue that astrology advice, particularly when presented through polished AI-driven products, can encourage users to place undue trust in claims that lack scientific grounding. They may also question whether a creative AI company should direct resources towards a highly personal consumer service, where privacy, emotional sensitivity and transparency about automated content require especially careful handling.
Explained simply
Midjourney is a company that has become widely known for artificial intelligence tools that generate images and videos. These tools have attracted millions of users interested in creating visual content.
Co-Star is a popular astrology app that provides personalised horoscopes, birth charts and compatibility readings. The app combines automated analysis with content created by astrology experts and has built a base of millions of regular users.
Large technology companies often acquire other companies in different areas as they expand. When a company that specialises in one technology or product acquires another type of service, it typically reflects a change in business direction or strategy.
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