Midjourney bought the astrology app Co-Star
Midjourney has acquired Co-Star, a personalised astrology app, expanding the AI image-generation company into consumer apps. The deal matters because Co-Star’s founder and team are expected to help Midjourney develop its first dedicated applications, including an image-generation app beyond its current web and Discord access.
Co-Star provides free daily horoscopes and friend-compatibility features, using human input, NASA data and AI for personalised advice. The acquisition reportedly closed in spring, although financial terms were not disclosed; founder Banu Guler will continue leading Co-Star while becoming Midjourney’s chief design officer.
- Midjourney has acquired astrology app Co-Star.
- Co-Star’s team will help build Midjourney’s first apps.
- Deal terms were not disclosed.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Supporters argue that acquiring Co-Star gives Midjourney an experienced consumer-product team and a large, engaged audience, helping it turn powerful image technology into applications that ordinary users can enjoy without navigating specialist web or Discord interfaces. They may also see Co-Star’s distinctive design, personalisation expertise and continued independent leadership as assets that could make future AI tools more imaginative, intuitive and culturally relevant.
The case against
Critics argue that the acquisition risks blending image-generation technology with an app whose personalised advice can carry emotional weight, raising concerns about overreliance, privacy and the responsible presentation of AI-driven content. They may also question whether Midjourney’s resources would be better spent improving transparency, safety and access in its core products, rather than using a popular astrology brand to accelerate consumer growth.
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