The head of Ireland's Women's Aid, Sarah Benson, has warned that social media algorithms are aggressively pushing anti-women content at boys and young men, embedding misogynistic attitudes about masculinity that risk normalising contempt towards women. Her warning follows the deaths of nine women in violent circumstances in Ireland this year, including the recent killing of Brazilian woman Jady Cristine Pereira Rosa in Limerick, and comes as Women's Aid marks 30 years of tracking femicide in the country.

Benson pointed to the online "manosphere", featuring figures such as Andrew Tate, Harrison Sullivan and Jordan Peterson, where misogynistic messaging is disguised within content on fitness, money and dating. A Dublin City University study cited in the article found simulated young male accounts were exposed to toxic content within 23 minutes on TikTok and YouTube Shorts, escalating to 76-78 per cent toxic recommendations after a few hours of viewing. Benson stressed that violence against women stems from attitudes formed both online and offline, noting that 287 women have died violently in the Republic of Ireland since Women's Aid's Femicide Watch began in 1996, most killed by men they knew rather than strangers.