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Mitsy Sanderson Sets Tubi Series From Adam Wescott’s Newly Launched Home Game Studios
Mitsy Sanderson's comedy-focused game show launches on Tubi at the end of July, produced through Adam Wescott's recently established Home Game Studios. The series matches contestants from different cultural spheres in competitive challenges testing their knowledge of current events, pop culture, and each other, with pairings that emphasize contrasting perspectives and backgrounds.
The project represents the entertainment industry's accelerating investment in creator-led programming, with Tubi's research finding that two-thirds of audiences view such content as more inventive than traditional television. Home Game Studios, co-founded by Wescott and Max Lubin, plans to release additional projects featuring digital creators, building on the success of Wescott's previous collaboration with Tubi on the sports documentary franchise 'Sidelined: The QB and Me.'
In short
- Mitsy Sanderson's comedy game show 'Is This a Game Show?' launches on Tubi July 31 from newly launched Home Game Studios
- The format pairs contestants from different cultural backgrounds (drag queens vs. bros, LA vs. New York) in knowledge and challenge competitions
- Part of broader industry shift toward creator-led content, with research showing audiences prefer it over traditional TV
Explained simply
A new comedy game show on Tubi, led by Mitsy Sanderson, features contestants from different cultural backgrounds competing in challenges that test their knowledge of current events and pop culture. The series is produced by Home Game Studios, a production company recently launched by Adam Wescott and Max Lubin.
The project reflects the entertainment industry's accelerating investment in creator-led programming, where creators play a more direct role in production. According to industry research, audiences view such content as more inventive than traditional television.
Adam Wescott has previously collaborated with Tubi on the sports documentary series 'Sidelined: The QB and Me.' Home Game Studios plans to develop additional projects featuring digital creators beyond this initial series.