In a recent Famitsu interview, Nintendo's Shigeru Miyamoto explained that he wants the company's products to become such a routine part of life that families automatically think to buy them, likening the ambition to how Japanese parents buy school bags when a child starts elementary school. The comment offers a rare glimpse into Nintendo's long-term brand strategy beyond games and hardware, suggesting the company sees diversification into varied product types as key to maintaining customer loyalty regardless of what form its offerings take.

Miyamoto said his guiding philosophy is to "create reasons for customers all over the world to choose Nintendo," and that he hopes parents will think "let's buy them a Nintendo product" once a child reaches a certain age, much as they would a school bag. He acknowledged that hardware and games remain central, but stressed a desire for Nintendo's product lineup to evolve "as times change," citing the Alarmo smart alarm clock as an example of this broader ambition. The remarks, covered via GamesRadar+, followed other comments from the same interview about the origins of Star Fox and Yoshi and the Mysterious Book.