Morrisons reveals major new change at 1,700 stores – starts now

Morrisons is expanding its retail media network to include its convenience stores, giving brands and suppliers a more coordinated way to plan and run marketing across the group. The change matters because it brings convenience into Morrisons’ existing media offer as shopping habits and the convenience market continue to grow.

The network is operated by SMG and will give suppliers a consistent contact point, strategic planning and customer insight. The article refers to 1,700 convenience stores; IGD forecasts the UK convenience market will grow from £49.2 billion in 2025 to £56.2 billion by 2030. Lumina Intelligence reports convenience store visits are up 5% year on year, while the number of items bought per trip is down 7%.