KnuckleBonz has announced an official partnership with MOTÖRHEAD, bringing the late Lemmy Kilmister's band into KnuckleBonz360 BackStage Experience, described as a first-of-its-kind immersive 3D digital platform due to launch in summer 2026. The deal, brokered by Global Merchandising Services, MOTÖRHEAD's worldwide licensing agent, allows fans to engage with the band's imagery and legacy through a new digital format that combines gaming, social connection and merchandising.

KnuckleBonz360 will host more than 20 band-themed digital worlds in 2026, letting users socialise with other fans, play mini-games, explore recreated environments and buy exclusive collectibles, including both digital items and physical merchandise shipped worldwide. The MOTÖRHEAD experience will span eras from the band's early touring days through to the "Ace Of Spades" period, and was developed with input from self-described superfans among the KnuckleBonz team. Executives from both companies framed the collaboration as a way to celebrate the band's 50-plus-year legacy, founded by Lemmy Kilmister in 1975. A waitlist for the platform is open at knucklebonz360.com.