Developer Silver Bullet has revealed Mr Trippy, a management simulation for PC in which players outwardly run an ice cream van but secretly use it to sell illegal drugs. The announcement leans into dark comedy, presenting the game as a subversive twist on the traditional business-sim genre by disguising a drug-dealing operation behind a wholesome ice cream front.

Players must evade police by learning their patrol patterns and keeping a "Heat Meter" low, while expanding their operation into new neighbourhoods and customising their truck as the business grows. The game also involves laundering profits through legitimate local businesses to avoid detection by both law enforcement and tax authorities. A first trailer and screenshots have been released, and the title is available to wishlist on Steam ahead of a full release.