MS NOW, a Versant-backed streaming news service, is offering its membership subscribers the opportunity to win tickets to the inaugural Power to the People Festival, taking place on 3 October at Merriweather Post Pavilion in Columbia, Maryland. The contest represents a new membership benefit strategy for the streaming platform, similar to how other entertainment services like Disney+ provide exclusive experiences to subscribers. Interested participants can enter by submitting an answer to the question "What song from the past feels newly meaningful in America today, and why?" via the website ms.now/power-to-the-people-contest.

The contest runs from Thursday, 24 September through 11:59 p.m. Eastern Time on Saturday, 26 September, with winners announced on 28 September during "The Beat with Ari Melber". The sold-out festival, curated by Rock & Roll Hall of Fame guitarist Tom Morello, features an impressive line-up including Foo Fighters, Dave Matthews, Joan Baez, Public Enemy, Brittany Howard, Killer Mike, Cypress Hill, The Linda Lindas, Dropkick Murphys, Serj Tankian, Jack Black, Darryl McDaniels, Taylor Momsen, Matt Cameron and Bruce Springsteen. MS NOW will serve as the exclusive livestream destination, broadcasting live on YouTube and hosting a Members Lounge at the venue where subscribers can connect with others between performances.