MS NOW takes live event to conservative Texas audience
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MS NOW, the Versant Media-backed cable news network, will host a live event called "MS NOW Live: Together in Texas" on 26 September in Arlington, Texas, near Dallas and Fort Worth. The event marks a notable outreach effort by the network into conservative territory ahead of the US midterm elections, with organisers framing it as a chance to engage directly with audiences on issues such as voting rights, immigration, education and the economy.
The day-long event will feature panels and discussions with prominent MS NOW anchors including Rachel Maddow, Lawrence O'Donnell, Jen Psaki, Chris Hayes and Rev. Al Sharpton, among others. Attendees can also buy tickets to a separate "We The People Community Dinner" featuring a Maddow-Psaki Q&A and a live podcast taping, with each ticket including an offer for a year's subscription to MS NOW's forthcoming membership product. The event follows previous MS NOW live gatherings in New York, Chicago and Philadelphia, reflecting a wider industry trend of media companies seeking new revenue through in-person fan events, and comes as Texas hosts an unexpectedly competitive Senate race between Republican Ken Paxton and Democrat James Talarico.
- MS NOW to hold live event in Arlington, Texas on 26 September.
- Anchors including Maddow, O'Donnell and Sharpton will take part.
- Event ties into midterms and Texas's close Senate race.
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MS NOW is a US cable news network known for opinion and analysis programmes led by hosts such as Rachel Maddow and Chris Hayes. It has a largely centre-left audience, while Texas is a Republican-leaning state with many conservative voters.
US midterm elections take place between presidential elections and decide control of Congress, as well as many state and local offices. Issues including immigration, education, the economy and voting rules are often central to campaigns in Texas.
News organisations increasingly hold ticketed live events to build closer links with audiences and raise income beyond advertising and television subscriptions. Texas’s Senate contest, involving Republican Ken Paxton and Democrat James Talarico, adds to the state’s political significance ahead of the elections.
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Originally published by Variety as “MS NOW Prepares to Woo Red-State Crowds With Texas Live Event”.