MS NOW Taps Brian Swarth as Senior Vice President of Marketing
MS NOW has hired veteran marketer Brian Swarth as senior vice president of marketing, effective July 20. Swarth's career spans senior roles at major entertainment companies including eight years at Showtime as head of digital media and streaming, four years at AMC Networks in product strategy, and leadership positions at Audacy, Warner Bros., and MTV Networks.
The appointment supports MS NOW's planned launch of its first direct-to-consumer subscription service. Swarth will oversee audience growth, consumer engagement, and marketing across the company's television, digital, and streaming platforms. Company leadership noted his background in subscription business transformation as key to the outlet's expansion strategy.
In short
- MS NOW appoints Brian Swarth as senior vice president of marketing, starting July 20
- Swarth brings D2C subscription experience from Showtime and AMC Networks
- Hire supports MS NOW's upcoming direct-to-consumer service launch
Explained simply
MS NOW is a media and entertainment outlet that operates across television, digital, and streaming platforms. The company is preparing to launch its first direct-to-consumer subscription service, a significant step into the streaming market.
Brian Swarth is a marketer with deep experience at major entertainment companies, including eight years at Showtime managing digital media and streaming, alongside roles at AMC Networks, Warner Bros., MTV Networks, and Audacy. His career has centred on subscription business models and audience growth strategies.
Swarth's appointment reflects MS NOW's commitment to building its new subscription service, with his background in transforming media companies for the streaming era expected to guide the company's marketing and growth efforts. His expertise in subscription business transformation is considered crucial as MS NOW develops this expansion strategy.
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