MS NOW has hired veteran marketer Brian Swarth as senior vice president of marketing, effective July 20. Swarth's career spans senior roles at major entertainment companies including eight years at Showtime as head of digital media and streaming, four years at AMC Networks in product strategy, and leadership positions at Audacy, Warner Bros., and MTV Networks.

The appointment supports MS NOW's planned launch of its first direct-to-consumer subscription service. Swarth will oversee audience growth, consumer engagement, and marketing across the company's television, digital, and streaming platforms. Company leadership noted his background in subscription business transformation as key to the outlet's expansion strategy.