Muse can now place calls to US businesses — if you pay

Meta has opened Muse’s calling feature to all paid subscribers in the United States, allowing the AI agent to call businesses on users’ behalf. The feature could take tedious customer-service calls off people’s to-do lists, though some businesses may hang up when they realise an AI is calling.

Muse has more than 10 million users, according to Meta, and subscriptions start at $20 a month for 500 million tokens per week; a $100 plan offers 3 billion. Instinct and Google’s Gemini also offer business-calling features. Meta says Muse’s email-address option will soon reach free users, while calling remains paid.