Netflix has partnered with Rockstar Games to secure a brief exclusive premiere of an extended trailer for Grand Theft Auto VI, one of the most anticipated video game releases of the year. The "Grand Theft Auto VI: An Extended Look" footage will debut on Netflix on 27 August before being released more widely on YouTube just six hours later, a move that underlines how fiercely streaming platforms are now competing for attention around major entertainment events, even at the expense of the more established default home for such promotional content.

The trailer will launch on Netflix at 3pm ET, giving subscribers and workplace viewers who can access the service a head start over the general public. At 9pm ET the same evening, Rockstar will publish the footage on its official YouTube channel, making it freely available to non-subscribers. The unusually short six-hour exclusivity window has raised questions about how much Netflix paid Rockstar for the privilege, seen as a sign of just how competitive the streaming landscape is becoming as services vie to associate themselves with major cultural moments ahead of GTA VI's launch in November.