Netflix’s New Western Hit Officially Doubles Viewership in Under 2 Weeks
Netflix’s *East of Eden*, a limited series starring Florence Pugh, nearly doubled its viewership in its second week, reaching close to 20 million views over two weeks. Its strong performance despite competition from the horror thriller *Below* shows growing audience interest in the period drama and Netflix’s efforts to attract viewers of Westerns such as *Yellowstone*.
The series premiered on 1 October and drew 6.5 million views in its first four days. It recorded 12.8 million views for the week of 5 to 11 October, ranking second in Netflix’s report behind *Below*. Created by Zoe Kazan and based on John Steinbeck’s 1952 novel, the seven-episode series also stars Christopher Abbott and Mike Faist and has an 87% “Certified Fresh” score on Rotten Tomatoes.
- *East of Eden* reached nearly 20 million views in two weeks.
- It recorded 12.8 million views in the week to 11 October.
- Florence Pugh stars in the seven-episode Steinbeck adaptation.
New here? Start with this
East of Eden is a seven-episode drama set in the American West and based on John Steinbeck’s 1952 novel. It follows the Trask family across generations, exploring family relationships and rivalry against the backdrop of life in California’s Salinas Valley.
Zoe Kazan created the series, which stars Florence Pugh, Christopher Abbott and Mike Faist. Netflix is a streaming service that releases viewing figures for its programmes, while Yellowstone is a popular modern Western drama that has helped keep the genre in the public eye.
The series is part of a broader tradition of Western stories about the people and communities that shaped the American West. Its performance can offer Netflix a measure of interest in period dramas and Westerns among its subscribers.