Documentary explores rising demand for penile enlargement procedures
Daniel Lombroso’s documentary *Manhood* examines the growing market for penile enlargement procedures and the insecurities that help drive demand. Through the work of Dallas practitioner Bill Moore and his clients, the film explores how appearance, self-esteem and ideas about masculinity can become tied to intimate cosmetic treatments.
Moore charges $15,000 to $20,000 for procedures, while presenting them as ways to improve careers, sex lives and even depression; the article notes he is not a doctor. A 2024 study found US Google searches for penile enhancement injections rose between 2013 and 2022. The film also follows Ruben, a father of five who plans to sell his house to pay for treatment, and considers loneliness and the pressure to look a certain way.
In short
- *Manhood* investigates demand for penile enlargement procedures.
- Dallas practitioner Bill Moore charges $15,000 to $20,000 per procedure.
- The film links appearance pressures with self-esteem and loneliness.
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Originally published by The Guardian as “‘Never big enough’: inside the booming penis enlargement industry”.