Illeana Douglas’s new book examines the intense rivalry between Joan Crawford and Norma Shearer during the making of MGM’s 1939 film The Women. It argues that their hostility was genuine but also became a carefully exploited publicity angle, helping sell the all-female production as a sensational Hollywood “feud”.

The dispute reportedly extended to billing, costumes, trailers and public appearances. Shearer skipped the wrap party and premiere, while Crawford made pointed remarks about Shearer’s recurring “wronged wife” roles; screenwriter Anita Loos said the actresses came from very different worlds but understood that their antagonism generated valuable publicity.