New-Gen Universe is expanding beyond its Marvel-distributed comic series into collectibles, launching an exclusive trading card set at San Diego Comic-Con designed to connect existing readers to the franchise's forthcoming animated adaptation. The cards feature artwork drawn from the source comics and represent the franchise's first major consumer products initiative, produced through a partnership with Cryptozoic Entertainment.

The release is strictly limited to 300 boxes during the July 23-26 convention, with each box containing thirteen cards across multiple rarity tiers, including autographed versions signed by franchise creators and voice actors. Purchasers also receive a complimentary graphic novel featuring an introduction by Star Wars actor Mark Hamill, along with additional promotional opportunities tied to the animated series New-Gen Nanobot Heroes.