New GTA 6 Surprise Gameplay Seemingly Released in Yet Another Viral Marketing Stunt

Rockstar Games has seemingly shared new GTA 6 gameplay that recreates a real video of cars paraded through Miami, blurring the line between the game and its marketing. The clip’s appearance follows another unannounced gameplay reveal on South Park, as the studio builds anticipation ahead of the game’s launch.

The footage shows a drive along Ocean Drive, with a second person filming the same scene from the pavement. Fans speculated that the people recording might be characters Jason and Lucia, but the footage is unclear; Rockstar’s repost and like suggest it is genuine in-game footage. The scene also appears to replicate details from October’s real-life promotion with West Coast Customs, including bystanders and a person on a motorised scooter. The article says GTA 6 is due in a week, 13 years after the previous main series game, and that pre-loading has begun.