The release of "Spider-Man: Brand New Day" has given a significant sales boost to Insomniac Games' three-year-old PS5 title Marvel's Spider-Man 2, illustrating how a hit film can revive interest in an older game even without deliberate cross-promotion. Analysts note that the film and game were not strategically timed to coincide, suggesting the sales lift happened largely by chance rather than through coordinated planning by the platform holder or publisher.

According to analytics firm Alinea, Marvel's Spider-Man 2 has sold roughly 316,000 additional copies since the film opened in cinemas on 30 July, generating over $11 million across PS5 and Steam in under a fortnight. Around 20% of these physical film-window sales were on disc, while a further 274,000 players tried the game for the first time via PlayStation Plus. The film's marketing tie-ins also extended across other Marvel titles, including Marvel Rivals, Marvel Snap and Marvel Contest of Champions, while Insomniac's upcoming Marvel's Wolverine, due next month, may feature a Spider-Man cameo given its shared universe.