Euan Blair, the 42-year-old chief executive of tech firm Multiverse and eldest son of former Prime Minister Tony Blair, has publicly endorsed his father's campaign to reverse Brexit. Speaking on Sky News, he stated that Britain would be "better off" in the European Union and that rejoining the bloc would boost the UK's economy. This comes after Prime Minister Andy Burnham declined to rule out making EU rejoin a central pledge in Labour's next election manifesto, signalling potential openness to the proposal.

Sir Tony Blair, who served as Labour premier from 1997 to 2007, has called for the UK to commit to rejoining the EU within a decade through a "structured formal relationship". A report from his think tank, published Thursday and titled "Beyond Leave and Remain: A Path to Rejoining a Reformed Europe", argues that Britain rejoining a significantly reformed EU could position the bloc as a superpower capable of challenging the US and China. Euan Blair expressed support for reforms proposed by Mario Draghi to improve the EU's economic competitiveness, though he acknowledged the EU is "not perfect", particularly regarding artificial intelligence policy.