Nvidia has reportedly increased the prices it charges board partners for GPU and memory bundles by 20% to 30%, potentially making consumer graphics cards more expensive. The move matters because manufacturers such as MSI and Asus may pass the higher costs on to buyers, extending the impact of the current memory shortage from PCs and consoles to standalone gaming GPUs.

The shortage is linked to major memory manufacturers shifting production from consumer DRAM towards high-bandwidth memory for AI data centres. The article says gaming hardware prices have already risen sharply: Valve raised Steam Deck prices by $240–$300 in May, Sony increased PS5 prices by $150, Microsoft plans further Xbox price rises in August, and Nintendo will add $50 to the Switch 2 from 1 September.