Fortnite has released a tie-in trailer for the horror film Obsession, but rather than adding character skins or emotes as expected, the crossover replaces the film's lead character, Nikki, with a rare collectible in-game "sprite" throughout the edited trailer. The move pokes fun at players' fixation on collecting sprites, Fortnite's Pokémon-style collectibles, while also serving as a promotional push to highlight that Obsession is now available to stream.

Sprites are ranked by rarity, from gold to holofoil, echoing trading-card conventions, though unlike cards they grant players special abilities rather than battling one another. They have featured in Fortnite before, but this format is new, and their popularity has grown to the point where some players follow strict routines to collect them and farm related in-game currencies. The article's writer suggests a missed opportunity, arguing that skins based on Obsession stars Inde Navarette and Michael Johnston, complete with axe-wielding animations or emotes referencing scenes from the film, would have had far greater viral potential, similar to past collaborations such as the Sabrina Carpenter skin.