One in ten Britons plans to put up a Christmas tree this week

A survey suggests that Christmas preparations are starting early for many Britons, with one in ten planning to put up a tree this week. The findings point to a growing effort to extend the festive season beyond December, which the survey’s sponsor calls “Christmas-maxxing”.

Among 2,000 adults surveyed, four in ten said the traditional 24-day countdown was too short, while 17 per cent said they began to feel Christmassy after putting away Halloween decorations. More than a quarter had started getting decorations out and playing Christmas music; 22 per cent planned to watch festive films. Other early traditions included buying decorations, putting up a tree a month ahead, wearing Christmas pyjamas and shopping for presents throughout the year.