The Boston Red Sox’s 15-game winning streak ended earlier in the week, bringing relief to 99 Restaurants, a Boston-founded chain that had been running a promotion linked to the team’s success. The streak appears to have made the offer unexpectedly costly for the business, illustrating the financial risk of tying promotions to an extended run of sporting results.

99 Restaurants operates across New England and parts of New York, and its staff are likely to include Red Sox supporters despite the impact on the chain’s finances. The article frames the end of the 15-game run as especially welcome for the restaurant, whose promotion had reportedly left it absorbing significant losses.