Palworld developer Pocketpair says it has rejected a large number of potential crossover collaborations, despite adopting a “fun-first” approach to partnerships. The comments suggest the studio is trying to protect the survival game’s identity and avoid using collaborations simply as marketing opportunities, even as other live-service games increasingly rely on branded tie-ins.

Pocketpair did not specify which proposed collaborations were turned down or how many there were. The studio’s stance comes after Palworld has already pursued selected partnerships, including a crossover with Terraria, indicating it is willing to collaborate when it believes the result will fit the game and be enjoyable for players.