PaperAirplane, an exhibitor relations firm, has promoted Amanda Rufener to Senior Vice President of Exhibitor Marketing & Operations. In her expanded role, she will lead the company's account team, managing partnerships with studios, exhibitors and marketplace partners while helping to grow exhibitor media channels across the theatrical sector.

Rufener joined PaperAirplane in April 2021 after 11 years in Lionsgate's exhibitor marketing department, and will continue overseeing the firm's creative asset team, which produces digital marketing materials for upcoming theatrical releases including *Fall 2*, *Cookie Queens*, *Beware of Bouina* and *Spa Weekend*. PaperAirplane also announced that Meggie Isom, a longtime team member, has been promoted to VP of Exhibitor Marketing, and will continue working with studio and exhibitor partners on campaigns for films such as *The Magic Far Away Tree*, *The Fix* and *Christmas at the Kringles*.