Paramount is moving to secure theatrical support for its proposed Warner Bros merger by making written commitments to supply major cinema chains, including Regal, with 30 films per year over three years, featuring exclusive 45-day theatrical windows before streaming release. Theatre chain executives including Regal's Eduardo Acuna and AMC's Adam Aron have publicly backed both the merger and these supply guarantees, which Paramount CEO David Ellison has offered to formalise with financial penalties if breached.

However, the broader exhibition industry represented by Cinema United remains firmly opposed to the merger, citing concerns about long-term box office health, reduced feature film production, and job losses. Industry observers have raised fundamental questions about whether any contractual promises can override economic reality—noting that combined studios would have had 35 films in 2027 if the merger had proceeded, yet questioning whether studios will actually produce 30 films annually if most fail to achieve profitability. The precedent of the Disney-Fox merger, which similarly faced antitrust scrutiny, has tempered confidence that such commitments will prove durable.