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Passionfroot raises $15M to expand its B2B creator marketplace to the US
Passionfroot, a Berlin-based startup running a marketplace that connects B2B creators with brands, has raised $15 million in a Series A round led by Insight Partners. The funding comes as AI-driven product launches flood the market, pushing B2B companies to rely more heavily on creators for visibility on channels such as LinkedIn, Substack and YouTube. With the new capital, co-founder and chief executive Jen Phan is relocating to New York to open a US office, alongside a new office in São Paulo, as the company expands beyond its current 15-strong workforce.
Passionfroot says revenue grew thirteenfold over the past year, with clients including ElevenLabs, Figma, Replit, Framer and Gamma. Since its 2024 raise, it has launched an AI agent called Zest to help brands run campaigns and find suitable creators, and it operates a wallet that has paid out more than $10 million to creators over the past 18 months. The round also included existing backers Creandum, Supernode Global and s16vc, taking total funding raised to over $21 million, and arrives as rivals such as Substack and Beehiiv also build out new monetisation tools for creators.
In short
- Passionfroot raises $15M Series A led by Insight Partners
- Expanding to New York and São Paulo, growing beyond 15 staff
- Revenue up 13x; has paid creators over $10M in 18 months
Explained simply
Business-to-business (B2B) companies sell products or services to other businesses. To reach potential customers, they increasingly work with independent creators who build audiences on platforms such as LinkedIn, Substack and YouTube; creators can promote products through posts, newsletters or videos.
Passionfroot is a Berlin-based marketplace that helps brands find and work with B2B creators. Its co-founder and chief executive is Jen Phan, and its clients include technology companies such as Figma and Replit. Other platforms, including Substack and Beehiiv, also offer tools to help creators earn money.
The company’s expansion comes as businesses bring more products to market, including those using artificial intelligence, and compete for attention online. Its growth matters to creators and brands looking for ways to connect, while the spread of similar services is increasing competition among platforms.
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