Visitors have accused the Peak District of “selling out” after the national park entered a paid partnership with a car firm. The criticism reflects concern that a protected landscape associated with conservation and public access is being commercially linked to a motor manufacturer.

The supplied article text contains only the headline and no further report of the partnership’s terms, the car company involved, or responses from the Peak District authority. As a result, the available information does not establish the scale of the deal or the specific grounds for visitors’ objections.