Sony held a State of Play showcase for the upcoming action RPG Phantom Blade Zero and left the YouTube comments section open, only for it to be inundated with PlayStation fans demanding a physical disc release of the game. Commenters repeatedly used the phrase "no disc, no buy" to signal that they would not purchase the title unless it is offered in a physical format, reflecting a wider ongoing frustration among console owners about the industry's continued shift towards digital-only releases.

The backlash illustrates a recurring flashpoint between publishers and a vocal segment of the gaming community, who value physical media for reasons including resale value, collectability and concerns over long-term access to purchases tied to digital storefronts. Phantom Blade Zero, developed by S-GAME, has generated significant anticipation for its combat-focused gameplay, making the comment backlash notable as a signal of consumer sentiment ahead of the game's release.