Pokémon Go's collaboration with LEGO is now live, letting players collect exclusive in-game rewards by visiting or standing near participating LEGO stores across the US, Europe and Australia. The tie-in follows LEGO's rollout of Pokémon-themed sets and coincides with Pokémon Go's 10th anniversary celebrations, giving players a physical-world incentive tied to the game's summer festivities.

Each of the roughly 200 participating stores hosts a daily all-day raid awarding a Pikachu with a LEGO-themed background, while sponsored PokéStops give out LEGO Pokémon stickers; players don't need to enter a store, just stand nearby, and can also unlock a Stamp Rally for an additional Pikachu by visiting multiple locations. The US has stores in most states, the UK has around 20 (including four in London), and France, Germany and Poland also participate, though Denmark notably has none despite hosting LEGO's headquarters. Pokémon Go's Go Fest Finale is coming later this summer, and LEGO will release a new Pokémon set wave, including a $299.99 Poké Ball set with the first LEGO Pokémon minifigures, on 1 October.