Pokémon’s original US presentation reveals the secret of the franchise’s success
The Video Game History Foundation has published early E3 event recordings, including Nintendo's May 1998 US presentation that first introduced Pokémon to American audiences after it had been a Japan-only phenomenon since its 1996 launch. The clip, which shows the Pokémon segment between the 23 and 29-minute marks, sheds light on how Nintendo used the franchise's explosive Japanese success to build anticipation ahead of its American debut, a strategy that helped Pokémon go on to become a global phenomenon.
The presentation included a promotional video citing striking Japanese sales figures achieved within just two years of the franchise's creation, such as over 8 million Game Boy game copies sold, more than 300 million trading cards sold, and the anime becoming the country's top-rated cartoon. The same E3 1998 showcase also featured the reveal of the Game Boy Color, priced at $79.95, and an appearance by Shigeru Miyamoto introducing The Legend of Zelda: Ocarina of Time, which the public got to play for the first time.
- Footage of Pokémon's 1998 US E3 debut has resurfaced online.
- Nintendo touted huge Japanese sales figures to build US hype.
- Same event also revealed Game Boy Color and Ocarina of Time.