Australian label Shona Joy to shut after 26 years as founder steps back
Australian fashion label Shona Joy will close at the end of this year after 26 years, following founder Shona Thatcher’s decision to step back and focus on her family. She said the commute between Byron Bay and Sydney had become difficult to sustain alongside raising her young children, and that she wanted to end the business while it was successful.
The label, founded in 2000 and known for formal and bridal wear, recorded more than $12.5 million in sales in 2025, helped by its La Lune dress collection. Its designs were sold in 33 countries through retailers including David Jones, Bloomingdale’s and The Iconic; 33 staff are expected to be affected, and its website will remain active until the new year. Thatcher said the closure was not driven by financial difficulties.
In short
- Shona Joy will shut at the end of the year.
- Founder Shona Thatcher plans to prioritise family life.
- The label made over $12.5 million in sales in 2025.
Explained simply
Shona Joy is an Australian fashion label founded by designer Shona Thatcher in 2000. It became known for formal and bridal clothing, including its La Lune dress collection, and sold through major retailers in Australia and overseas.
The label’s growth made it an established business, with sales of more than $12.5 million in 2025 and customers in 33 countries. Its closure affects the staff who work for the company as well as shoppers and retailers that sell its designs; Thatcher has said the decision was not caused by financial trouble.
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Originally published by Daily Mail as “Popular fashion label Shona Joy to close down after more than two decades in business”.