Amazon adds Luna games tab to Prime Video on Fire TVs
Developed over time first seen 2 months ago
Amazon has integrated its Luna cloud-gaming service into the Prime Video app, allowing Prime members in the US and UK to play selected games through a new Games tab on Fire TVs. The move places gaming alongside Prime Video’s films, television and sport, aiming to make cloud gaming easier to discover and use without separate downloads or purchases. Amazon said Luna will remain available as a standalone service as well.
The launch catalogue includes titles such as “Hogwarts Legacy”, “EA Sports FC 26” and “Indiana Jones and the Great Circle”, along with Amazon’s GameNight party games and original releases. Luna is included with Prime at no extra cost, while its $9.99-a-month Premium tier is not yet integrated into Prime Video. Amazon-owned upcoming “Tomb Raider” games and future James Bond titles will not initially be included, although Amazon is considering a case-by-case release-window strategy rather than making them exclusive to Luna.
- Luna games now appear inside Prime Video on Fire TVs.
- Prime members get the basic service at no extra cost.
- Tomb Raider and Bond games are not initially included.
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Amazon's Luna cloud gaming service is now built directly into the Prime Video app, meaning subscribers can play games on their Fire TV without downloading anything or paying extra. It sits in a new "Games" tab alongside the usual films, TV shows and sport, and covers both third-party titles like "Hogwarts Legacy" and Amazon's own casual and party games.
Amazon has been developing Luna as a rival to other cloud gaming platforms for several years, and folding it into Prime Video is a way of putting it in front of the huge existing base of Prime subscribers rather than as a separate product. Amazon also owns major game franchises, including forthcoming "Tomb Raider" titles and future James Bond games, through its film and games studios, though these are not part of this launch.
The move matters because it signals how Amazon wants to use Prime Video, and the Prime subscription more broadly, as a single hub for entertainment rather than just streaming video. It also raises questions about how Amazon will eventually handle its bigger, paid-for gaming content and its own blockbuster titles within that same system.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Supporters of Amazon's approach see the Luna integration as a genuine value-add for Prime members: cloud gaming with no extra charge and nothing to download lowers the barrier for casual players and makes the existing subscription more valuable without raising its price. Holding back costly blockbuster franchises such as Tomb Raider and James Bond from the free tier, while a windowing strategy is still being evaluated, can be seen as prudent business stewardship that protects the commercial returns needed to keep funding big-budget titles, rather than any withdrawal of a promise already made to subscribers.
The case against
Others could reasonably view the launch as a way to draw Prime members deeper into Amazon's ecosystem using a broad but lower-tier games library, while the titles most likely to actually attract dedicated players, its own flagship franchises, are kept back, possibly for a future paid Luna Premium tier. From this perspective, the unresolved windowing question leaves subscribers uncertain what their membership genuinely buys, and critics who prioritise transparency might argue that a company of Amazon's scale should state its monetisation plans for these franchises upfront rather than testing the market incrementally at consumers' expense.
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Originally published by Variety as “Prime Video Launches Games With Luna App Integration; ‘Tomb Raider,’ James Bond Titles Won’t Be in the Mix”.