Amazon's Prime Video has struck a multi-year licensing deal with South Korean entertainment giant CJ ENM to bring more than 100 Korean drama titles to its Indian streaming service. The agreement, announced by Prime Video India on Monday, will see 26 new series roll out over the next two years alongside a large library of existing titles, all available as part of a standard Prime membership. The deal underlines the streamer's growing focus on Korean content for the Indian market and builds on the companies' existing global partnership.

New titles will include English subtitles as well as Hindi, Tamil and Telugu dubbing, starting with Yumi's Cells season three, followed by Filing for Love, The Legend of Kitchen Soldier and My Bias, My Boss. It extends a global distribution agreement the two firms signed in May 2025, and comes amid a wider push by CJ ENM, the studio behind Parasite, to strike content deals across Asia, including recent tie-ups with Warner Bros. Discovery's HBO Max and Disney+ in Japan.