The live-action Masters of the Universe film, starring Nicholas Galitzine as He-Man, follows the trend of toy-based movies achieving prominence in streaming after theatrical struggles. Though the film received mixed critical reception and underperformed at the cinema box office, it has become a streaming success on Prime Video, where it has maintained strong audience engagement. This reflects a broader pattern of studio releases finding commercial viability through streaming platforms rather than traditional theatrical distribution.

The film grossed $112 million worldwide against an estimated $200 million budget, receiving a 68% critic rating on Rotten Tomatoes but a stronger 86% audience approval rating. It has been present on Prime Video's top 10 charts since its home release, spending more than 60 days on the platform's global top 10 lists and currently ranking tenth on the domestic chart, alongside titles such as The Love Hypothesis and The Passenger.