Pringles finally fixes age-old problem with its iconic potato chips… and customers are relieved
Pringles is launching Dippers, a new range of thicker, wavier crisps designed to hold dips without breaking. The US launch responds to long-running customer complaints that standard Pringles are too fragile for heavier dips, while preserving the brand’s recognisable curved shape.
Dippers will be available nationwide in the US from September in Original, French Onion and Bacon Cheddar flavours. Pringles says the new scoop-like design supports both light dipping and heavier scoops; it is also expanding its puffed-snack Mingles range with a Sweet & Salty flavour.
- Pringles introduces sturdier crisps designed specifically for dipping.
- Dippers launch across the US in September.
- Three flavours include Original, French Onion and Bacon Cheddar.
New here? Start with this
Pringles is a crisp brand owned by food company Kellanova. Its crisps are made in a uniform curved shape, which helps them stack inside their tube, but their thin, brittle design can make them prone to breaking.
Dips vary in thickness, from light sauces to denser options such as onion or cheese dips. That difference matters to snack makers because a crisp needs to be sturdy enough to carry a scoop while still keeping the shape people recognise.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Supporters can reasonably welcome Dippers as a practical improvement to a familiar product: a sturdier, wavier crisp may make sharing dips easier while retaining the distinctive Pringles shape people recognise. The move reflects responsiveness to a genuine consumer frustration and gives shoppers more choice without removing the standard version.
The case against
Sceptics can reasonably argue that the supposed problem is minor and that Pringles’ thin, uniform texture is part of their appeal, particularly for people who prefer lighter crisps or eat them without dip. They may also question whether adding more flavoured, processed snack options is necessary when the change chiefly serves marketing differentiation rather than a substantial consumer need.