Wired's review of Purple Carrot, a US vegan meal-kit delivery service, gives it a strong 8/10, arguing that its recipes rival or beat many meat-based meal-kit competitors on taste and culinary ambition. The reviewer, an omnivore and experienced food critic, singles out dishes such as pecan-topped, five-spice butternut squash dumplings as standout meals, praising the brand's reliance on fresh vegetables, fruit and herbs over the soy or cashew substitutes common in plant-based cooking, though prepared microwave meals fared less well due to a heavier use of seitan.

Founded in Massachusetts in 2014 and now owned by Japanese firm Oisix, Purple Carrot offers a flexible subscription costing $13–$15 per serving plus $12 shipping (free above $120), with a $65 weekly minimum. It provides over 24 meal-kit options and 20–30 ready-to-eat choices weekly, more than a third gluten-free, alongside high-protein, high-fibre and low-calorie labelled dishes. Packaging is more sustainable than typical kits, using cardboard and recyclable containers, though plastic ingredient baggies remain, and recipe prep can take up to an hour.