Raffaele Annecchino, Former President and CEO of Paramount International, Dies at 55
Raffaele Annecchino, the former President and CEO of Paramount International, has died of acute meningitis at the age of 55. Over more than 25 years at Paramount/ViacomCBS, he rose from an early sales role in Madrid to lead the company's international operations across Europe, the Middle East, Africa, Latin America and Asia, playing a central part in its shift from traditional broadcasting to digital streaming.
Annecchino drove the international rollout of Paramount+, supported the global expansion of Pluto TV, and was instrumental in launching SkyShowtime, a joint venture between Paramount and Comcast. He worked closely with major partners including Sky, Canal+ and MultiChoice, and oversaw networks such as MTV, Nickelodeon, BET and Channel 5 in the UK. After leaving Paramount in 2022, he founded consultancy Blue Ocean Media Partners; colleagues including former CEO Bob Bakish paid tribute to his warmth and strategic vision.
- Former Paramount International CEO Raffaele Annecchino dies aged 55
- Cause was acute meningitis; led firm's streaming and global expansion
- Colleagues, including Bob Bakish, paid tribute to his legacy
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