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Raffles Hotel launches its first global online shop, bringing its signature style into your home
Raffles Hotels & Resorts has launched The Little Shop by Raffles, its first global online shop, allowing customers to buy products inspired by the hotel group’s style. The collection extends the brand’s hospitality beyond its hotels, drawing on the heritage of the original Raffles Singapore boutique, which opened in 1947.
Items include ready-to-wear clothing, resortwear, homeware, bedding and travel accessories, alongside collaborations with brands such as Ginori 1735, Frette, Globe-Trotter and Smythson. Raffles motifs feature throughout, including its palm print and signature green; some pieces also carry the phrase “The Butler Did It”. The article gives no prices or sales figures.
In short
- Raffles opens its first global online shop.
- The range spans clothing, homeware and travel goods.
- Products feature Raffles designs and luxury brand collaborations.
Explained simply
Raffles is a luxury hotel group whose best-known property is Raffles Singapore, which opened in 1887. The hotels are associated with distinctive design and formal service, including the use of butlers.
The group’s retail history includes a boutique at its Singapore hotel that opened in 1947. The new shop draws on that heritage, offering clothing, homeware and travel goods made by Raffles and partner brands. It gives customers a way to buy products linked to the hotel group without staying at one of its hotels.