Republican Congressman Ralph Norman has released a campaign advert suggesting that his opponent, Senator Darline Graham, is the preferred candidate of the political establishment, as the two face off in a runoff for South Carolina's special Republican US Senate primary. The attack forms part of Norman's strategy to cast himself as the more authentic, grassroots conservative option ahead of the vote, positioning the contest as a battle between an outsider and an establishment-backed incumbent.

In the advert and accompanying remarks, Norman set out his platform, focusing on tackling inflation and energy costs, and highlighted his grassroots credentials along with an endorsement from Nikki Haley, the former South Carolina governor and 2024 presidential candidate. The runoff will determine which Republican advances in the special election to fill the state's US Senate seat.