Reddit is (sort of) getting into the product reviews business

Reddit is launching Reddit Reviews, a feature that organises users’ discussions about products into dedicated pages. It could help shoppers quickly gauge what people think of an item, while giving them access to the original comments behind the summaries.

The pages will include a summary of users’ views, a breakdown of positive, mixed and negative discussion, and filters for exploring topics. Reddit says the information comes from real users and businesses cannot pay to have products featured. The service is due to roll out on iOS, Android and the web over the next few weeks, covering 10,000 frequently discussed products at launch.