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Reddit launches product reviews hub drawing on community discussions
Reddit is launching Reddit Reviews, a product research hub that turns discussions across its communities into pages of reviews and recommendations. The move formalises the platform’s role in shopping and could put pressure on established product review sites and news outlets, while offering shoppers a way to explore people’s reported experiences.
The service will initially cover 10,000 products across electronics, health and beauty, home and garden, and fashion and apparel. Pages will gather relevant comments, summarise pros and cons, and show an overall sentiment rating; users can filter discussions by features such as headphone noise cancellation. Some pages will link to retailers, but Reddit says it will not earn commission and sellers cannot pay to be included. The launch comes as Reddit says 40 per cent of conversations on its platform are commercial, amid concerns about covert brand promotion and fake reviews.
In short
- Reddit is turning community discussions into product review pages.
- The hub will start with 10,000 items across four categories.
- Reddit says merchants cannot pay for inclusion and it will take no sales cut.
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Originally published by The Verge as “Reddit wants to guide your next purchase”.