Resellers have been listing empty Pokémon-themed Krispy Kreme doughnut boxes for sale online, with some asking as much as $100 for packaging alone once the doughnuts inside have been eaten. The trend highlights the intensity of collector demand around Pokémon merchandise tie-ins, where even disposable packaging is treated as a sought-after collectible rather than being thrown away.

The boxes stem from a Krispy Kreme promotion tied to Pokémon, which produced limited-edition packaging featuring the franchise's characters. Once customers finished the doughnuts, some began reselling the empty boxes on online marketplaces, with prices reportedly climbing towards the $100 mark for certain designs. The report frames this as part of a broader, familiar pattern in which Pokémon-branded collaborations consistently spark opportunistic resale activity, even for items with no inherent use beyond their branding.